Why do you need photographs?
Everything is photos today. Ever been on social media? Instagram is nothing but pictures. Every see the all text Facebook post asking people to comment if they read the post with no pic? Photos tell a story, and
Every business has a story.
How do you tell that story so they’ll listen?
How do you tell that story so they’ll remember?
Great photography has instant impact, and can tell your story faster and more effectively than long explanations.
Great photography can provide a level of credibility and professionalism. You want to show your people at their best, and you certainly don’t want to have lack luster photos of your space, or something you built or created.
First, we start with some questions. There are many ways to create a photo, so we start with the goal.
The first question is
What’s your story?
What do you want them to see? What’s your message? Once we know that, we know how the story ends, and we can work backwards as we create the story in photos. We have a goal in mind!
Every image has a purpose. It may be a simple headshot. It may be to show off a room. Whatever the intent of the photo, a discussion of the goal leads to the styling choices that will achieve the goal.
Do you need an edgy headshot, or a slick corporate look? Are we shooting for a website bio, or for a special occasion or achievement? Are we shooting the VP of finance, or the hipster salon stylist?
Do we need to show the scale of a room, or are we displaying high quality craftsmanship?
Finally, what is the intended use of the photo? Business credibility, or marketing, or service display, or event promotion, or some other?
All these decisions help us decide on the lighting style, color scheme, background, wardrobe and styling of the photo.
Time to Create
Once we have a clear goal for the photo, we can brainstorm and create the image. If necessary, we will come to your location to scout possible spaces for the session, and/or schedule use time for any spaces we need to use or shoot. Session times for individual people will vary depending on the type or style of photo.
We may be at your location for an hour, or multiple days, it all depends on the goal.
Once the session is complete, your photos will get a basic finishing treatment, and then be available in an online gallery for viewing. You can choose which photos you want, and discuss any further or custom editing needed. Finally, when everything is complete, digital downloads, prints or photo products can be ordered.